I saw this font around the time I first heard the song it's named for last September. I'm still a big fan of script like fonts, so this one was appealing to me. It has an obvious color scheme, because the the objective elements of the song. It's effective so that it doesn't contrast with the theme and audience members won't be confused about the colors. I think the font is effective. It's kind of like a circus font, which could represent a "showtime" theme, which is very popular for hip hop music in contemporary times.