I wish I would've considered this for my wordmark project, I think I could've altered it and still make it effective. I already love the script font in it; it adds to the overall balance, because the 'entertainment' is a modern serif font with a more professional look to it and the Y and M are stylized into something like a mix between a serif and script font. On to my favorite part, the interpretation of the design. The Y and M are completely reminiscent of the New York Yankees logo. I think they are meant to symbolize the financial potential of the company by giving notice to New York's(the city) vast wealth. In my opinion it's a very successful design and advertisement.
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